Ask yourself this question. do sportspeople, top performers increase or decrease training after a defeat, after a loss?

The top people double down and increase training and work harder to regain the ascendancy.

Unfortunately, this doesn’t always happen in business. As someone who experienced the 1987 Market Crash and the 2008/9 global Financial Crisis, one of the first things a lot of companies did was cut the training budget! Others, the leaders in their field did the opposite, they remembered the Earl Nightingale quote ” Look at what your opposition is doing and do the opposite”.

I’m pleased to say, clients of mine are increasing training because they know in this difficult market, it’s the best trained , best equipped people who will win the business.

As Bob Harrington once said “Winners never quit and quitters never win!”

If you are a winner and want to know the secrets of gaining business in a difficult market, send me an email and we can have a great time “winning in a down market”.