COVID strikes again and of course businesses are cutting costs immediately – Stop adverts – cut staff- stop training. Crazy decisions and total over reactions. It happened after the ’87 crash, 9/11 and the global financial crisis. BUT the results afterwards showed the companies who worked harder to up-skill staff, to use lock-down positively by increasing their online offerings and training, were best placed to survive! Do we throw a ‘Pity Party’ and faint with a ‘whoa is me’ pessimism or do we help our people work smarter – not harder?